I’m Daniel Lim.

A Melbourne-based graduate product designer.

Since 2019, I have been active in the healthcare sector as a practicing Optometrist. Taking on responsibilities in patient care, therapeutic management, business development and clinic management.

In 2022, I decided to undertake a career change to bring my skills and experience to product design. I have grown to love product design and understanding the psychology behind visual presentation and human-centered design. My main focus is on digital products with a desire to create simple, effective and minimalist solutions to problems.